The main goal for any organization is to create a product that receives wide acceptance in the market and yields maximum profitability. Huge financial investments and all sorts of technicalities implemented in the marketing of products cannot guarantee success until and unless a human-centered approach is adapted for designing the product. The product design element forms the most critical part of product development because, in an iterative process of developing any product, creativity in design thinking will lead to the product that the user seeks.

Product design is the aspect of manufacturing industries that have created fierce competition in the market. No wonder professional courses for designing products are witnessing an all-time high; design thinking is the ability or the idea that involves creating solutions to problems with technological feasibility and viability available today. Empathy is the essence of a design thinking approach because the makers and designers step into customers’ shoes to analyze the expectations and to comprehend their requirements for a particular product they seek. 

Design thinking forms the framework of any product design, and apart from being an interactive learning process, it works in the backend to come up with solutions for real-world problems for real people. It provides clarity from the perspective of market research and also in understanding the defined needs of potential customers and how the product is valued in the marketplace. So, how exactly it works, and what are its tenets and principles? Let us dive deeper into these details:

There are four D’s to keep in mind when it comes to incorporating a design thinking skill. These acronyms are useful in keeping things generalized and helping the teams to focus on what they are trying to achieve.

Discover: This stage is about researching the potential problems encountered by the users in relevance to any product. To understand the product’s target audience, the UX (user experience) aspect of the design is used to receive bulk data which will help generate ideas.

Define: Clarity is of utmost importance before the development process begins, which means a proper definition of the associated problem and the solution that will be delivered in the form of products. Only after this the design team will be able to use a solution-based approach.

Develop: After all the elements are well defined, development begins for the final product, and prototyping and testing are also done at this stage only.

Deliver: The product is introduced among the users to see if it is adding some value to their lives or whether they can use the product to solve issues that existed earlier. That is also known as the testing phase because various other experimentations are conducted to analyze the product’s acceptance rate among its users.

The interesting part about the design approach is that we humans are at the forefront of any design creation process; our preferences, choices, needs, and fondness are the determining factors for designers to come up with the human-centered design. Suppose anyone is looking forward to building a career in this domain. In that case, multiple online design learning platforms are available, and some, like Domestika, are free for passive learners who cannot afford to enroll as registered students.

A large number of international students migrate to Canada for high-quality education, better living standards, healthcare facilities, and a safe environment to learn and grow. Yet, many other international students prefer to acquire a top-quality education without going abroad owing to different factors such as financial constraints. Such students can benefit from globally recognized and accredited online master’s programs offered by top-notch Canadian universities

With so many online master’s degrees available in various disciplines and their consistent increase in popularity among international students, it is tough not to consider online learning an excellent idea for obtaining an internationally recognized degree. In fact, an online master’s in Canada is a more flexible, economical, and ideal way to advance your career from the comfort of your home. Furthermore, well-known Canadian universities focus on shaping the thoughts and actions of students through experiential learning during the program. These universities prepare students for the real world via a tailored curriculum relevant to the industry.

Canada is popular for providing the most competitive master’s degrees in a variety of disciplines. These accredited degrees carry essential learning and prepare students for various top-notch job roles.   Today, we will delve into the most compelling reasons to choose an online Canadian master’s degree over others. Read on to discover why an online master’s degree in Canada can be good for your career: 

Reasons to pursue an online master’s degree in Canada

We have compiled a list of reasons why choosing Canada for a master’s degree is worthwhile. 

• Canadian universities offer English-taught online master’s degree

Going to a foreign destination is an intimidating experience for many international students because of the language barrier. Fortunately, English is the medium of instruction in noted universities in Canada. In addition, universities in Canada provide course materials in the English language. So, language is no barrier for students choosing to study for a master’s online in Canada. 

• Canadian universities provide self-paced learning opportunities

Universities in Canada allow students to study around their work, family, or busy life. On-campus programs require students to attend classes on time, while online learning programs allow students to learn when they want and at their own pace. They can even make the schedule based on their daily routine.

• Canadian universities have fewer academic requirements

Many Canadian universities have rolling admissions. It means international students can apply for the course at any time to advance their careers. The admissions team evaluates applications and reverts after they complete the procedure. Universities also tend to have fewer demanding admission requirements for students applying for online master’s degrees.

• Studying an online master’s program is relatively good in terms of cost

On-campus master’s degrees abroad are way too expensive compared to online degrees. Additionally, international students do not require blocked accounts or student visas to study overseas. When evaluating the cost of the same master’s program in two different delivery methods, you will find that online degrees are relatively more affordable.

Online programs are a great option if you seek a master’s degree from a renowned university abroad but are not keen to travel abroad. Explore top-ranked universities in Canada to make a well-informed decision before applying online. Hurry up!

Digital marketing in Canada is a rapidly growing profession due to the global nature of modern businesses. It’s also expected that this trend will continue because digital marketing was blooming even during the pandemic when most businesses were experiencing a slowdown. In today’s world, to stand out from the crowd, organizations need to embrace digital marketing more than ever. Hence, a career in digital marketing often proves to be a rewarding career alternative. 

Canada is one of the most preferred countries for immigrants from across the globe because the Canadian government offers extended support to citizens, making Canada an ideal destination for immigrants. That’s not all. Some internationally recognized institutions are based in Canada’s leading cities and offer various digital marketing courses. The digital marketing course in Toronto offers excellent opportunities to students aspiring to break through the industry amidst cut-throat competition. Hence, you can build a fulfilling career in the fast-growing digital marketing industry with the right qualification and skills.

There are many reasons for building a career in digital marketing, but here are some of the most compelling reasons:

High demand for digital marketers

There is a very high demand for digital marketers in Canada because a consumer in Canada spends around 329 mins daily on digital media, which means increased online presence. The organizations have the perfect opportunity to place their goods and services to individuals and transform them into potential customers. Canadian businesses benefit from digital marketing because it allows them the authority to use various tools and technologies, offering them an edge over their competitors.

Popular Canadian cities with a constantly increasing demand for digital marketing professionals are Ontario, Toronto, Montreal, Vancouver, etc., because some leading companies are located in the bigger Canadian cities.

Exceptional growth prospects

Digital marketing skills and qualifications will keep seeing an increase in demand in the upcoming future because the digital economy is growing 10 times faster than the offline economy. It is booming in Canada and allows professionals to experience professional growth in digital marketing. 

High paying jobs

As per Indeed, the average annual pay salary of a skilled and qualified digital marketing professional is between CAD 52313. However, according to Glassdoor, the yearly average salary of a digital marketing professional in Toronto is CAD 58,514. But experienced digital marketers can make around CAD77,870 per year. 

Tremendous job opportunities

Digital marketing is a massive industry in Canada. Being a vast industry, it includes many specializations, and the possibilities are endless, and so are the job opportunities in this field. However, a digital marketing job may align with one’s specialization, but a digital marketing graduate can work in all aspects of digital marketing. Some of the popular digital marketing jobs are:

• SEO Manager
• Digital Advertising Specialist
• Copywriter
• Digital Marketing Manager
• Social Media Marketer
• Digital Marketing Specialist

There are not only massive employment opportunities for digital marketing graduates, but the jobs also offer flexibility. Leading companies are hiring digital marketers on part-time, full-time, internship, contract, freelance, temporary and permanent basis. 

The demand for digital marketers is rising at an accelerating pace as more and more companies are shifting their focus from traditional marketing to digital marketing. A digital marketing degree is a future-proof degree that ensures a futuristics and industry-aligned career. So, apply for the program now!